Staff Profile
-
Email Address
About
About
Articles by Aaron Astle
All articles written by Aaron Astle
News
Jun 30th, 2023
South Korea could enforce an approval system for Chinese games
The Game Industry Promotion Law may soon be amended based on overseas practices
News
Jun 29th, 2023
Pikmin Bloom introduces crossover content promoting first mainline game in ten years
Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom
News
Jun 29th, 2023
Barbie hits Stumble Guys in mass-multimedia promo campaign
It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
News
Jun 29th, 2023
Mythical Games raises a further $37million, hitting a valuation of over $1billion
Investors include Animoca Brands, MoonPay and veterans from Activision Blizzard
News
Jun 27th, 2023
YouTube gets into games with new Playables product
Employees are starting to test the platform's first steps into games as it moves beyond video
News
Jun 27th, 2023
In-game Ads solution Anzu raises $48M in Series B funding
Funding round led by Emmis Corporation and supported by many new high-profile investors
Interview
Jun 26th, 2023
Stefano Corazza: Roblox’s generative AI has seen a "promising start" but is only just beginning
Roblox Studios head Stefano Corazza reveals progress in Roblox AI usage
Job News
Jun 26th, 2023
Kwalee hires Adrian Garton as VP of HR in mission to find the industry’s "best talent"
News
Jun 26th, 2023
June's China game approvals make it 2023's biggest month yet
In an incredibly consistent year, approvals have eked ahead to 89
News
Jun 21st, 2023
Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds
News
Jun 20th, 2023
Mobile version of World of Tanks is makings its Tankfest debut this week
World of Tanks Blitz is joining the PC version in being featured at the yearly Dorset event
South Korea could enforce an approval system for Chinese games
The Game Industry Promotion Law may soon be amended based on overseas practices
Pikmin Bloom introduces crossover content promoting first mainline game in ten years
Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom
Barbie hits Stumble Guys in mass-multimedia promo campaign
It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
Mythical Games raises a further $37million, hitting a valuation of over $1billion
Investors include Animoca Brands, MoonPay and veterans from Activision Blizzard
YouTube gets into games with new Playables product
Employees are starting to test the platform's first steps into games as it moves beyond video
In-game Ads solution Anzu raises $48M in Series B funding
Funding round led by Emmis Corporation and supported by many new high-profile investors
Stefano Corazza: Roblox’s generative AI has seen a "promising start" but is only just beginning
Roblox Studios head Stefano Corazza reveals progress in Roblox AI usage
Kwalee hires Adrian Garton as VP of HR in mission to find the industry’s "best talent"
June's China game approvals make it 2023's biggest month yet
In an incredibly consistent year, approvals have eked ahead to 89
Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds
Mobile version of World of Tanks is makings its Tankfest debut this week
World of Tanks Blitz is joining the PC version in being featured at the yearly Dorset event
Top Stories
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |