Though technically unveiled before Google made its cheque-busting announcement, asymco couldn't have chosen a better time to produce a video tracking the four year fall from grace of both Motorola and Nokia.
Indeed, it's the demise of the former that comes across most strikingly in the video, which details the number of phones sold, plus the price and profit that resulted from 2007 to the present day.
No-go Moto
On shipments alone, Motorola was a major force in the mobile industry back in 2007, leading tech blogger and broadcaster John Dvorak to describe the market as less of an "emerging business" at the time, and more of a two-horse race.
"It's gone so far that it's in the process of consolidation with probably two players dominating everything: Nokia Corp. and Motorola Inc."
Though Motorola enjoyed major success during the early days of Android, it's fallen from first to third place in major mobile territories such as the US in recent years, and posted a $56 million loss in Q2 2011.
Google's plan for the business is unclear, but it'll be looking to reverse Motorola's fortunes in one way or another following its $12.5 billion purchase.
[source: asymco]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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