BlackBerry's demise - in the face of the two way tussle between iOS and Android - has been greatly exaggerated if figures published by madvertise is to be believed.
Building on Gfk's claim BlackBerry's share of the UK smartphone market rose to 26.3 percent in December 2011, the ad platform's numbers for the whole year show a similar resurgence.
Indeed, the German ad network claims BlackBerry's Europe-wide share jumped from little over 1 percent in January to just under 23 percent in December.
BlackBerry battler
"The stats, taken from the madvertise network, confirms that RIM experienced a HUGE increase in market share between January and December 2011," said the firm in a statement.
BlackBerry's expansion came largely at the expense of Symbian and other smartphone platforms rather than iOS and Android, with both increasing their shares by 9 percent and 1 percent respectively.
Estimates for the US courtesy of Millennial Media suggest BlackBerry also experienced growth on the other side of the Atlantic throughout 2011, albeit on a smaller scale, rising from a 14 percent smartphone share in January to 17 percent in November.
At the recent BlackBerry DevCon Europe, new CEO Thorsten Heins said BlackBerry was the #1 pre paid smartphone in Holland, the UK and Spain.
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Apr 5th, 2012
Madvertise looks beyond UDIDs with unique device detection to track across web and apps
Top Stories
News
2 hours, 55 minutes ago
Stumble Guys dev Kitka Games soft-launches new mobile title Battle Guys: Royale
Feature
3 hours, 35 minutes ago
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |