App Store downloads fell across the month of February according to numbers released by Fiksu, with the platform 'normalising' after a record breaking January.
Fiksu's App Store index, which monitors the aggregate daily download rate for the top 200 free apps in the US, illustrated a rise to 6.79 million app downloads a day in January owing to a rush of new iOS users over Christmas.
February, however, saw that rate fall back again, averaging out at 6.35 million downloads a day a not unexpected dip, but one that naturally resulted in a rise in the amount of money it costs developers to attract new users.
Paying the cost
Indeed, Fiksu claims its Cost per Loyal User Index its monitor on the amount of cash it costs to attract someone who will start the app up three times or more rose from $1.14 in January to $1.31 in February.
That's still a comparatively low figure when measured against previous rates outside of the Christmas period, however, with September 2011 playing host to a cost per loyal user figure of $1.64.
"As we moved out of the holiday and New Year discovery rush period, consumer download activity slowed during the month of February," said CEO Micah Adler.
"Still, with plentiful volume at reasonable costs, our Indexes show that February presented another valuable opportunity for mobile marketers to acquire loyal app users."
Interestingly, Fiksu also claims Apple's vocal crackdown on what it terms as "robotic install traffic sources" - otherwise known as bot farms may have impacted download rates overall, despite the fact the firm claims it doesn't monitor such traffic sources.
[source: Fiksu Indices]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Feb 28th, 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Top Stories
as
News
1 hour, 15 minutes ago
Supercell's Hay Day returns to China's App Store after four year absence
News
2 hours, 28 minutes ago
Take-Two's mobile bookings make 53% of their total and GTA 6's release date gets locked in
News
2 hours, 40 minutes ago
Minecraft celebrates its 15th birthday with discounts, in-game surprises and daily rewards
Feature
4 hours, 58 minutes ago
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
News
May 10th, 2024
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
Feature
May 13th, 2024