Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
Devs should implement iOS 5's AirPlay Mirroring now to be ready for 'Apple's big TV play', reckons Revolution's Tony Warriner
Understated it may be, but there are many who believe iOS 5's AirPlay Mirroring represents the future plan of attack for any Apple home console.
Apple is famously astute when it comes to releasing details about forthcoming product launches, but that shouldn't stop developers from readying themselves for the firm's play for the living room according to Revolution Software co-founder Tony Warriner.
"It's worth doing now, because as we all know, a big TV play from Apple is just around the corner," Warriner told us in an interview.
"I think as more developers realise it's actually quite easy to support, then in turn well see more game using it."
Click here to read more.
Mobile marketer Velti acquires Mobile Interactive Group for $59 million
Little over a year since the firm paid out for ad network Mobclix, mobile marketing firm Velti acquired Mobile Interactive Group (MIG) for a total of $59 million.
"This acquisition of MIG combined with the resources of Velti, creates a strong resource for brands, mobile operators and media companies around the world," said Velti CEO Alex Moukas.
"This acquisition also solidifies our leadership in mobile marketing, a $16 billion category that many predict will nearly double to $30 billion in the next few years. We're definitely well positioned to take a healthy share of this market and bring unique scale and depth to our partners around the world."
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Mobile Pie's My Star hit by 93% piracy rate on top in-app purchase in October
At a rate of almost 14 hacked IAPs to every legitimate one, Britsol-based Mobile Pie revealed the impact piracy can have on even free releases such as My Star.
"We had a much higher than expected month in analytics for September which I initially put down as a big whale," creative director Will Luton said via email.
"When I ran the October report from analytics and it showed that we had over a 10 times multiple for revenue month on month, I was ready to stage an intervention.
"Digging deeper in to our server records, however, we realised that the IAPs were actually spoofed on a jailbroken phone using iAP Cracker."
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Social Gaming Summit 2011: Facebook brands mobile and HTML5 development the future, but warns against onslaught of Farmville clones
Facebook's European head of gaming partnerships, Julien Codorniou, opened this year's Social Gaming Summit in London with a simple message for developers looking to the future of the games industry: "mobile, mobile, mobile".
While referring to the once-styled project Spartan, the Facebook mobile web platform, Codorniou was adamant that there was still room to breath and to succeed for games developers on Facebook, despite the presence of Zynga.
"We believe the mobile web platform is the future for the gaming industry," he said.
"Bet on mobile, HTML5. This is really the future of gaming for us."
Click here to read more.
Ustwo's Whale Trail hits 100,000 paid downloads on iOS in 25 days
According to ustwo CHIEF WONKIA mills, Whale Trail was always intended to place the studio among the "iOS gaming greats" on the App Store.
Hitting 100,000 downloads in total, it appears that the endless runner may be well on the way to achieving that feat though the game will need to triple that number in the long term if it is to break even.
"Every gaming site covered the launch and more importantly the players seem to really love the mix of simple gameplay mechanics and psychedelic madness," said mills.
"It's pure ustwo in a micro package."
Click here to read more.
Until next week, PocketGamer.biz pickers...
Hot Five
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
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