Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
Struggling devs can earn a living with LicenseMyCode Marketplace, says creator Clay Kohut
Representing a new revenue stream for struggling iOS developers, License My Code and its forthcoming third-party marketplace - does exactly what it says on the tin, enabling studios to open up their games to rival coders for a fee.
In turn, aspiring developers are given a short-cut to the App Store, altering established titles for their own gain.
According to creator Clay Kohut who will take a 10 percent cut of all license sales the marketplace could prove to be a vital tool for both sides of the bargain.
"In an App Store economy where 'free' is the norm and 99 cents is 'expensive', developers that enjoy actually developing instead of marketing can have a tough time getting by without a day job," he told us. "I plan to fix that."
New iPad's A5X chip isn't powerful enough for high-end 3D graphics, claims developer
Its second week in the top five, claims by an anonymous developer than the new iPad's GPU isn't up to pushing the pixels on the device's Retina screen continues to draw a crowd.
"With the current GPU, the framerate drops significantly when a lot of geometry using sophisticated shaders is to be filled," the well-placed iOS dev told us back at the start of April.
"Devs are in a dilemma situation now as they either have to go back to standard resolution or keep supporting Retina to be featured by Apple while facing unhappy customers and poor ratings."
Apple to launch 'revolutionary' product in 8 months, claims designer Starck
A classic case of the web getting carried away with itself, a translation from a French radio show suggesting product designer Philippe Starck had been working on a "quite revolutionary" product with Apple, due for release within 8 months, put the internet in a spin.
People were less keen, however, when Apple revealed the company hadn't been working with Starck in any official sense, the suggestion being that he was instead working on a yacht for the late Steve Jobs.
Mass Effect and Infinity Blade 2 running at sub-Retina resolution on new iPad
Our anonymous source isn't the only one suggesting Apple's new iPad is forcing developers to make uncomfortable compromises.
A report by HD capture solutions firm Digital Foundry has stated studios behind 3D releases are either fully optimising their games for the display and suffering slowdown as a result, or running titles at sub-native resolution in order to keep things smooth.
"An interesting compromise is Vector Unit's Riptide GP which has a graphics menu option allowing players to scale up resolution to their liking while acknowledging that doing so impacts frame-rate," added the firm.
Thanks to GREE and Zynga's deep wallets, mobile user acquisition costs peaked at $6 over Easter
As smartphones' base grows, so the cost of acquiring users continues to rise according to Apsalar.
Masses of users flooding onto their devices over Easter saw the rate peak at $6, and - looking ahead - the amount of cash the big boys are willing to splash on acquisitions in the arena suggests user acquisition costs are unlikely to come down anytime soon.
Cases in point, Zynga paid out $16 for every OMGPOP user in pure terms, while Facebook's move for Instagram effectively valued each one of the app's 30 million users at more than $30.
Hot Five
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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