Hot Five

The PocketGamer.biz Hot Five: GREE goes global, E3 fails to excite and iOS 6 gets friendly with Facebook

Last week's top five stories

The PocketGamer.biz Hot Five: GREE goes global, E3 fails to excite and iOS 6 gets friendly with Facebook
Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.

Or, if you'd prefer, the top five stories currently dominating our readers' attention.

Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.



Freemium devs need to play with pricing for success, says PapayaMobile's Oscar ClarkAs anyone who has seen PapayaMobile's Oscar Clark speak will attest, dispelling the myths that have built up around the freemium model is a battle he's more than willing to fight.

In his latest piece for PocketGamer.biz, Clark took on the notion that making free-to-play games is simply a case of dropping in pay walls and in-app purchases into a standard game to keep the payments ticking over.

"Freemium isn't a magic wand," he stated.

"What freemium does is provide a new range of tools we can use to make a game more fun and at the same time remove the price barrier for the initial download.

"Our job as designers is to maintain each player's interest in our game without the commitment inspired by the act of purchasing a premium game."



Opinion: E3's mobile misfire a sign that it's time for changeFor all the hype and speculation suggesting E3 2012 was to be the year mobile made a major mark at the expo, according to Pocket Gamer editor in chief Kristan Reed, any supposed smartphone surge failed to materialise.

Indeed, his experience on the show floor this year was enough to suggest to him that it's time for E3 to change.

"Maybe, just maybe we're all a little world weary," he said.

"We've known for years that E3 (and downtown LA in general) is a poor place to do 'business', but there was always hope that this year would reverse the decline. It didn't, and all the show did this year was underline, yet again, how much further ahead Gamescom is as the world's premier gaming showcase."



Two-thirds of apps fail to hit 1,000 downloads in first yearMobile marketplaces may be pitched as the perfect platform for indies, but research by Canalys suggested all is far from rosy for many outfits.

"We estimate that up to two-thirds of the apps in leading consumer app store catalogues receive fewer than 1,000 downloads in their first year, and a significant proportion of those get none at all," was the headline-grabbing statement made by Canalys' senior analyst Tim Shepherd.

The firm's numbers suggest the top of both the App Store and Google Play charts are now dominated by a few key players, making it harder and harder for newcomers or smaller outfits to make an impact.





iOS 6 reveal at WWDC 2012 confirmed

With the amount of chatter across the web in the days leading up to it, WWDC's 'big reveal' was never likely to surprise.

As expected, Apple's press conference at its annual San Francisco splash played host to the unveiling of iOS 6, which leads with deeper Facebook integration.

Indeed, both iOS 6's appearance itself and its move to tap into the world's most popular social network had both been revealed in the days leading up to the event.



Next stop, iPhone 5, right?



GREE begins assault on western gamers with new 'Come Play' promo siteOne of the few mobile companies that did make its presence known at E3 was Japanese social gaming giant GREE.

In fact, the last seven days has seen GREE make headlines the world over, as its global mobile social platform – recently launched on iOS and Android, initially in beta form – was backed up by a new promo campaign, dubbed 'Come Play GREE'.

If interest on PocketGamer.biz is any measure, it's a message many were more than happy to receive.
Tags:

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.