Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
Mobile devs will 'soon be fed up of native app stores', reckons HTML5 specialist Tylted
It seems like certain quarters of the industry have been talking up HTML5 for as long as PocketGamer.biz has been in existence.
Its ascent has undoubtedly been put on halt of late, however, with some developers claiming the language simply isn't up to the task of delivering games that boast a certain level of graphical grunt.
According to Tylted platform director Christian Montoya, however, one of HTML5's key advantages remains: it's able to offer games a route to market that avoids handing over 30 percent or more of revenue to platform holders.
"Mobile is stuck where desktop was 20 years ago," said Montoya.
"We are confident that it's only a matter of time until developers will be fed up with all the challenges of dealing with the app stores and will begin taking advantage of the mobile web instead."
PocketGamer.biz top 30 Chinese Developers 2012
More and more western developers are looking east to expand their userbases, but as those who have already made a move on Asia will attest making your mark in such a large market is no easy task.
The largest of all these markets is China, so PocketGamer.biz decided to take a closer look at the region's biggest players, profiling the top 30 studios from across the country.
Without spoiling the surprise, you can check out the full rundown of numbers 30 to 1 here.
Stateside: Unity's mobile might is giving Unreal a kicking
Despite ruling the roost on console, Epic's Unreal Engine is yet to make the same impact on mobile.
That's according to 148Apps.com's Carter Dotson, who in our latest US-based column not only argued why Unity is streets ahead of its rival on smartphones, but also laid out just why Epic is so far behind.
In short, compared to the my-way-or-the-highway approach of Epic, Unity appears to be bending over backwards for mobile devs.
"As more console teams start to explore mobile and what it can do, there's a good chance Unreal will pick up in a significant way," offered Dotson.
"Nonetheless, Unreal is clearly at a disadvantage right now. Epic may be a top choice on consoles, but its lack of initiative on mobile is clearing hurting the company."
How did Madfinger Games up its iOS Dead Trigger revenues by 48%?
With free apps, downloads are one thing. Revenue is another. So when one developer sees its revenue jump by almost 50 percent on iOS, the rest of the industry sits up and pays attention.
What was Madfinger Games' secret with Dead Trigger, then? In a word, Tapjoy.
"Madfinger originally approached Tapjoy as part of its effort to better monetise Dead Trigger's non-paying users," clarified news editor James Nouch.
"Unsurprisingly, Tapjoy recommended that Madfinger integrate its monetisation solutions, which reward users who look at ads, watch videos or install other apps with free in-game gold."
Dead Trigger's jump on iOS was only topped by the surge it enjoyed on Android, where revenue increased by 66 percent.
Windows Phone 8 will be surprise of 2013, says MoMinis' Frid as platform looks to expand
In an interview following news of a $6 million strong series B funding round, the choice quote from Israeli start up MoMinis was the assertion that Microsoft's latest mobile move Windows Phone 8 will be a force to be reckoned with in 2013.
"I think it will be the surprise of 2013," said CEO Itzik Frid.
"We're planning to make the most of the opportunity and have a large number of games out on Windows Phone by Q3 2013."
Hot Five
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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