Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
GDC 2013: How a game that never was almost tore Halfbrick apart
Last week was the week when the industry's great and good and PocketGamer.biz descended on San Francisco for the Game Developers Conference.
As a result, much of last week's top five has been generated from the Moscone Center's halls and corridors, with one of the final day's talks by Halfbrick CCO Luke Muscat sneaking into fifth spot.
Muscat's talk was designed to highlight the power of the game designer, detailing one of Halfbrick's canned projects Tank Turn Tactics and how testing it in the office damaged many previously strong friendships within the company.
"There was some genuine animosity brewing between people in this game," said Muscat.
"A player came to me and they were upset really, really upset. It was damaging his relationships at work, making him not want to come in. That's not what we wanted to happen at all. And so, the game was canned."
GDC 2013: GREE and DeNA talk up the importance of live operations and events
Two different talks by two fierce rivals, but both came to the same conclusion: Running live operations and regular in-game events can send user engagement soaring.
"A triple-A console game will make most of its mone in the first week on sale. DLC also adds mini-bursts," said GREE's senior director of product Mike Lu.
"For F2P, the real work starts when you launch the game that's when the team grows, the revenue comes in, and you start analysing all the data coming in."
A day later, DeNA's Yuji Shimizu producer of card battler Blood Brothers agreed.
"Since launch, Blood Brother's revenue has been increasing," opened Shimizu. "How does this happen? It's down to special events. We've seen double the average revenue per user (ARPU) during these events."
GDC 2013: The queue for King's Candy Crush Saga postmortem...was rather long
It's hard to believe it, but sometimes PocketGamer.biz makes mistakes.
For instance, we were foolish enough to turn up only 20 minutes early for the newly rebranded King's talk at GDC on the success of Candy Crush Saga. The queue by that stage was already healthy.
By the time the room had filled up, it was enormous.
So, despite not making it into the talk itself, our video of the queue helped show what an impact King's match-three master has had on the industry if nothing else.
The PocketGamer.biz Top 50 Developers 2013
Our splash in San Francisco also served as a handy location to reveal the final 10 studios in our annual rundown of the top 50 mobile developers in the world.
Despite some slight technical hitches (that saw numbers 10-1 revealed earlier than intended), ultimately the 2013 served to illustrate the dominance of the Finnish development scene.
Rovio took the #2 spot, while on the back of just two releases Supercell overcame all others to be crowned mobile's biggest player. Here's to Supercell!
Exclusive: Apple will launch an official gaming joypad soon
The biggest story of the week, however, broke on the last day of GDC.
PocketGamer.biz was informed by a number of developers at the event that, not only does Apple plan to reveal a game controller for iOS in the very near future, it had been running the joypad by select attendees in a room booked under a pseudonym.
"It's expected Apple will formally announce its plans during its annual April press event; previously this has been centred around the iPad," detailed editor-at-large Jon Jordan.
"Many things remain unknown, though. None of our contacts had seen or held the physical device so we don't know if the pad will take a conventional approach or employ a radical new design."
Apple commentators have already been quick to dismiss to story, and while it's possible the device may never make it to market our sources suggest Apple is certainly putting in the groundwork in case it needs to make a move to stay ahead of its rivals.
Hot Five
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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