Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
Five years of the App Store: The highs, the lows, and what Apple should do next
Last week saw the App Store enjoy its fifth birthday and, naturally, our own band of mobile gaming experts better known as the Mavens wanted to mark this occasion by pointing out how rubbish it is.
Or not. Indeed, our Mavens gathered to discuss all elements of life on the App Store - the highs, the lows, and ultimately what the marketplace's legacy will prove to be.
"One thing I would really like to see is way to make app discovery more personalised," said Dave Castelnuovo of Bolt Creative, making a suggestion about future improvements.
"In Spotify, I really love the way I can subscribe to playlists and see what my friends and various internet personalities are listening to.
"I want to see Pocket Gamers top 50 apps of all time natively in the App Store."
GREE to close UK office to refocus western operations on US
After the rise comes the fall.
Having regularly popped up on PocketGamer.biz over the course of the last 24 months or so thanks to its aggressive expansion in the west, it now appears Japanese social gaming giant GREE is in retreat.
News of a move to scale back its workforce in the US has now been followed by plans to close its office in the UK entirely as part of a wider effort to cut costs in Europe.
"Due to the challenging economic climate and on-going changes within the interactive industry, GREE has proposed to close its UK office," detailed GREE's UK business development director Lynn Daniel.
"This decision is being considered in order to focus on developing content from the United States of America for the Western market.
"This realignment of the business is a necessity to ensure that GREE can continue to invest and enhance its business offering moving forward.
"The management team are confident that the proposed restructure of the business will benefit the company due to the changing nature of the digital industry over the coming years."
I can't comment on a $750 million buyout, but we would have turned it down, says Unity CEO
Did someone make a $750 million offer to buyout development engine Unity?
The company itself isn't commenting either way, but that was the rumour born from one of the panel talks at last week's Develop conference in Brighton, UK.
"We can't comment on these [rumours], but I can say that we would have turned such an offer down," CEO David Helgason told us in reply to the speculation.
Games dev not a 'hit driven' business anymore, says Thomas Was Alone creator
One of the best talks at the final day of this year's Develop conference in Brighton was by Thomas Was Alone creator Mike Bithell, who offered indies a sample of the lessons he's learned to date working in the indie business.
"It's okay not to place wealth as your primary objective," detailed Bithell during his packed talk.
"I hear far too many people talking about monetisation talking about how we get as much money as possible from as many people as we can. I hear the word 'whale' a lot, and I hate that word. Whale is a gambling term, and we shouldn't be using it."
But, surely developers need to focus on appealing to those whales if they are to stay in business? Doesn't every indie have to achieve Supercell-sized success in order to survive?
"An indie can make a really esoteric game that will find an audience the net is so wide now, you can make something niche that makes money," he concluded.
"Whatever kind of game you want to make, there are probably 30,000 to 40,000 people who want to play it. We can live on that."
Stateside: Double Fine debacle threatens legitimacy of entire crowdfunding model
Top of the page views pile last week was 148Apps' Carter Dotson's assessment that the debacle surrounding Double Fine's Kickstarter risks damaging the crowdfunding model for the rest of the industry.
According to Dotson, it's all about trust. Or, rather, an increasing lack of it.
"If crowdfunding has a longterm future as a viable model for developers not just mobile, but across the scale developers need to focus on both validating and rewarding the trust the gaming public place in projects," concluded Dotson.
"If Double Fine - a studio of industry veterans, no less - can't be trusted to deliver, why should the public trust a relatively-unknown developer with comparatively limited resources?"
Hot Five
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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