There's a eminent feeling that, in the hours after Apple's iPhone 5 reveal, developers feel a little torn.

On the one hand, iPhone 5 offers stability: a safe environment they're all used to so they can continue selling their apps in the way they have for the past four years.

But developers are also consumers, and there's an inescapable sense that Apple's San Francisco press splash was the first in some time to come with no surprises. iPhone 5 is bigger, better and faster than its predecessor, but does it really have the 'wow' factor?

We caught up with Dave Mitchell, founder of iOS studio Onimobi, to find out why he thinks, even with a lack of surprises, iPhone 5 sales are unlikely to suffer.

Pocket Gamer: Broadly speaking, what did you make of Apple's iPhone 5 unveiling?

Dave Mitchell: It was a pretty solid unveiling but there weren't really any surprises were there?

The new screen will be nice and the new specs makes the iPhone 5 a really powerful device. It's a good upgrade from the iPhone 4 and I'm sure I'll be among the millions of people pre-ordering one in a few days time.

Specifically from a developer's point of view, what features excite you the most about the new iPhone?

To be honest, as a developer very little excites me about the iPhone 5. All the new features are nice as a consumer but bring very little to the table for me to use as a developer.

In iOS 6 we already know about some Game Center updates and that kind of thing but I'm disappointed that we saw nothing major about improvements to app discovery.

This is one big area that I had hoped Apple would improve on but perhaps it's too early to see these improvements after it acquired Chomp back in Feb.

I think Apple has made a solid improvement to iPhone hardware, but I really hope it is taking the App Store discovery problem seriously and we'll see some proper movement on that in the near future.

Is there anything missing from the device?

Hardware wise it's great but for me it's missing updates to the App Store.

What kind of impact do you think it will have on the market. Is this a guaranteed best seller?

I'm sure it will sell millions, but I don't think it will re-define the market as some of it's previous models have done.

Nokia and Windows Phone has brought some good competition to the table, and while I don't think they will tear iPhone users away in any large quantity, they are certainly going to be giving new buyers something to think about.

The problem I feel Apple has is they've raised the bar extremely high. They need to find a way to raise it again and I don't believe they are going to do that with the hardware - the OS and the apps is where they need to focus their attention to, unless they re-invent battery storage capacity.

Having said that, now that the iPhone 4 is cheaper - free on a contract - I'm expecting a lot of people will be buying those as it's pretty good value for money.
Thanks to Dave for his time.