Where did it all go wrong for Motorola? Well, they flubbered the transition to high-end smartphones and 3G, missed the shift from hardware to software and apps, and overcomplicated its production strategy.
Not a surprise? No, but check who's saying it: Motorola president and co-CEO Greg Brown, in a refreshingly upfront interview with the Financial Times.
"I think the majority of the challenges Motorola faces are our own doing, he says. "The economy exacerbates it but certainly didnt cause it."
Oh, and the company "didnt see the trends coming in smartphone and 3G with the kind of foresight and customer attention that it should have".
The FT highlights the fact that Motorola had a 23.3 per cent global market share of handset sales in the fourth quarter of 2006, but that this had fallen to 6.5 per cent by the end of last year, with the company's handsets division reporting an operating loss of $2.2 billion for 2008 as a whole.
Brown also outlines the previously-announced new strategy of focusing on mid-to-high end handsets, many of which will use Google's Android OS.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024