One of the biggest problems faced by mobile software developers in attempting to promote their products is being locked to a single advertising network.
Mobile ad company Nexage has just completed its first round of capital building, raising $4 million from investors including BlackBerry Partners Fund and GrandBanks Capital. This funding will be used to expand its AdMax Gateway platform, which converts an advertisement on the fly to a variety of different formats, including video, audio, text messaging and in-game advertising.
The company also aggregates around 24 different mobile ad networks, meaning developers have a far greater scope for targeting specific customer bases.
Nexage is now concentrating on working with app store owners such as Apple and Nokia, helping them to open up their online storefronts, providing easier, simple access to application developers.
News
Related Articles
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
1 hour, 15 minutes ago
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
1 hour, 35 minutes ago
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |