Social gaming company Zynga has a massively different approach towards making money from computer and video games to the major console players, but it appears to be making every bit as much.
According to a report on Mashable, Russian venture capital firm Digital Sky Technologies (DST) just spearheaded a whopping $180 million investment round - not only buying directly into Zynga, but also purchasing privately owned shares from the founders and employees.
This is the same tactic DST took when pouring money into Facebook, and its interest in Zynga now raises the value of FarmVille and Mafia Wars to a staggering $1.5 - $3 billion.
FarmVille recently became the most played online game in the world, with a staggering 65 million players. It becomes more apparent every day that social is the new hardcore.
News
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |