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Google reinforces its new Mobile First focus

Technology converging on mobile, says veep Gundotra

Google reinforces its new Mobile First focus
Google has further emphasised its Mobile First mantra - first coined at Mobile World Congress earlier this month - in a blog entry posted by VP of engineering in Google's mobile division, Vic Gundotra.

In the post, Gundotra pushes the view that the mobile space is where a lot of innovation is happening and emphasises Google's commitment to keep its desktop and mobile marching in step.

"With the continued growth of smartphone usage - increasing by more than 30 percent year over year, with mobile web adoption proceeding at a rate that is eight times faster than the equivalent point ten years ago for the desktop, with more than half of the new Internet connections coming from mobile devices - it's clear that we're experiencing a fundamental shift in how we access information," says Gundotra.

A mantra for mobile

It's Gundotra's view that Google is in the ideal position to exploit this trend, the company sandwiched as it is between its scores of cloud-based apps and services, as well as being a major player in the mobile market via its Android OS for smartphones.

"Clearly, the mobile phone is the iconic device of the moment, and we're encouraging a new rule: Mobile First," he continues.

"When we announce new services for desktop computers, such as real-time search, we will debut an equally powerful mobile version. We will take advantage of this new class of smartphone, which is more sensory, acts as an extension of you, is aware of location, and can hear you, speak to you, take pictures and return information in a matter of seconds."

Gundotra's comments come after the company's conference at Mobile World Congress in Barcelona, where CEO Eric Schmidt pronounced the phone as a "meeting point", stating its "time is upon us right now and right here".

[source: Google]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.