Free games portal BuzzCity's second quarter has proved to be even more fruitful than its first, with the firm revealing its total global ad impressions are up 61 percent quarter-on-quarter in Q2 2010.
The growth is evenly spread across its network, with BuzzCity claiming 44 of its markets now deliver more than 10 million ad impressions per month that's up from 32 in the previous quarter.
Indonesia remains BuzzCity's biggest market, with ad impressions hitting 4.37 billion up around 1.5 billion impressions, or 52 percent, from the previous quarter.
Big in Africa
African countries, however, have seen some of the biggest quarter-on-quarter growth, with Ghana's impressions up 654 percent to around 105 million and Kenya's up 243 percent to around 235 million.
Such growth more than counterbalances a slight decline in some western markets, with ad impressions in both the UK and Canada falling by 17 percent and 15 percent respectively.
Consumer is key
"We are continually working to develop improvements to our system and the significant growth during Q2 is testament to the work we have done to ensure that our advertising network deliver higher ROI for advertisers and greater relevancy for our publishers partners," said BuzzCity CEO KF Lai.
"In order for mobile advertising to continue to perform strongly, it is important that new media platforms are generated in line with consumer demand spending time listening to mobile communities will ensure the mobile industry retains relevancy and grows in profitability."
Such consumer demand appears to have been encouraged by the World Cup, with BuzzCity reporting sports brands such as Adidas, Puma and Homeground all increased their advertising in time for kick-off in South Africa.
You can read BuzzCity's report in full on the firm's website.
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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