The number of outlets for mobile ads increases seemingly daily, but quarterly results from ad platform BuzzCity indicates the company is keeping pace with the wider industry's growth.

The firm, which is particularly strong on Java, has served 87 billion ads so far in 2011, with an 11 percent growth in the third quarter alone.

That represents a 60 percent jump on the figures the firm posted for the whole of 2010.

Buzz billions

Throughout Q3 2011, BuzzCity delivered 34 billion ad banners across over 8,100 publisher sites. As a result, the platform also reached 300 million unique users a month.

In terms of regional figures, growth in Brazil meant it joined India, Indonesia, the US and Vietnam as one of the few territories serving more than 1 billion ads per quarter.

On the manufacturer front, Nokia remained the most popular OEM for internet access worldwide, holding 52 percent of the market. BlackBerry took second spot on 11 percent, while Samsung was a close third on 10 percent.

BlackBerry buzz

Given BlackBerry is currentlyspiralling out of control in the US, it's perhaps no surprise BuzzCity states the UK is the only territory in which RIM's handsets dominate, with 71 percent of the market.

It's the firm's overall growth, however, that CEO Dr. KF Lai was keen to trump.

"We're very pleased that in addition to traffic growth, mobile is also securing a bigger chunk of total adspend," said Lai.

"Publishers in countries with higher bid rates, including Thailand, Indonesia, the US and the UK, now have the opportunity to continue to invest in quality content and locally relevant web services – to build user loyalty, and ensure ongoing earnings."

[source: BuzzCity (PDF)]