Given MyTown is the location-based market leader 3.1 million users worldwide on board at the last count Booyah clearly has the most to lose following Facebook's move into the arena.
That might be why, of the four partners that attended Facebook Place's big reveal earlier today, Booyah seems to be the best prepared to utilise the opportunities presented by the new tool.
As such, instead of simply tying MyTown to Facebook Places, Booyah is instead working on an entirely new product designed to make the most of the new data the tool will provide InCrowd.
Getting in with InCrowd
"InCrowd is offering fresh new social experiences on the exploding location graph," said Booyah CEO Keith Lee.
"Facebook Places gives InCrowd players an entertaining and relevant way to socialise and share where they are in real-time and discover new places based on where their friends have checked in."
Whereas MyTown is the most game-related of the location-based apps on the market, InCrowd seems like it will adopt a more traditional, social check-on model.
Places with popularity
Set to hit both iPhone and iPad, InCrowd will enable users to broadcast check-in locations of the places they love with friends on Facebook, each player gaining popularity when others respond to their actions.
The more a player socialises with others through InCrowd, the more in-game points are rewarded to them for use in upgrading and personalising their virtual avatar.
Though Places has already gone live in the US, Booyah is yet to give InCrowd a fixed release date on either side of the Atlantic.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Jan 19th, 2012
Booyah looks to take location-based play in fresh direction with launch of Pet Town on iOS
Interview
Jan 19th, 2012
Developers need to avoid check-in friction when launching location-based games, reckons Booyah's Brian Cho
Top Stories
News
Jun 11th, 2024
King and Flexion partner to bring Candy Crush Saga to App Gallery and more alternative app stores
Feature
Jun 11th, 2024
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
Jun 11th, 2024
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
Interview
Jun 5th, 2024
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
Interview
Jun 7th, 2024