Bringing what it claims is a fresh revenue stream to the BlackBerry development scene, ad network BuzzCity has launched a new SDK allowing studios to implement ads in their apps for the platform.
The new tech gives BlackBerry developers access to BuzzCity's ad network, which serves 4.5 billion adverts per month. Its main markets are India, Indonesia and the US.
Generating revenue on a per click basis, BuzzCity has also confirmed that the SDK gives studios access to an audience of 5 million users through the firm's other operations games portal Djuzz and mobile social network myGamma.
Location, location, location
It's BuzzCity's ability to determine both the country and carrier of a device serving targeted ads that tap into a user's location - that the firm believes will most appeal to developers.
"Developers now have the opportunity to create locally relevant ad-supported applications for BlackBerry," said BuzzCity CEO KF Lai.
"There is a real opportunity here for progressive developers given the increasing global interest that we're seeing in this type of advertising."
BuzzCity claims one BlackBerry app UberTwitter has already made use of the SDK, having been used to promote a badminton tournament in Indonesia.
As a result, the app served 9.1 million ad impressions and a click through rate of almost 1 percent across a four day period.
[source: BuzzCity]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Apr 24th, 2012
BuzzCity's mobile ad network jumps 95% in Q1 2012 to more than 45 billion impressions
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024