While some apps fall by the wayside as a result of a lack of quality, others go unnoticed simply because they've got lost in the rush.

Naturally, independent developers have far less cash to spend on pushing their titles than the bigger boys, meaning the chances of scoring a runaway hit – however good the game in question is – are far more remote.

That's where MEDL Mobile comes in. Using GDC as its launch pad, the firm has unveiled the MEDL Alliance – a set up that looks to buy struggling apps, give them the promo they need to stack up the downloads, and then share the resulting revenue with the original developer.

Meddling MEDL"It's very challenging for an independent developer to thrive amidst the chaos of this emerging app market," said CEO Andrew Maltin.

"For every successful developer, there are dozens who have invested significant resources yet are still unable to properly market and monetise their creations."

According to the details released to date, as well as buying the app in question, MEDL will invest funds in improving functionality or supplementing the code to ensure they meet the standard of the rest of the titles on the network.

The firm will also take a look at pricing structures, the firm will combine renewed promotion with in-app purchases and advertising to ensure as much cash is being generated from the title as is possible.

Money makers

It's not clear, however, just how much of a share the original developer will be afforded post buyout, though the firm claims on its website that its set up is a flexible one.

"We often pay a greater percentage upfront with a reduced share of future revenues. In other cases, we adjust the upfront payout to allow for a greater share of future revenues," the company says.

Developers interested in selling their apps to MEDL must first take the existing version down from the App Store before handing over all code and assets to the firm.

More details on the MEDL Alliance can be found on company's website.