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Nvidia CEO Jen-Hsun Huang admits Android tablets beset by problems

Marketing, pricing, software and retail all at fault

Nvidia CEO Jen-Hsun Huang admits Android tablets beset by problems
Tracking down sales of Android tablets might be anything but an exact science right now, but a brief browse around your average European electronics store confirms iPad 2 has a far greater presence at retail.

Comments by Nvidia CEO Jen-Hsun Hsang suggest it's a situation that's reflected the world over.

Problem child

Speaking to CNET, Hsang – whose firm naturally has a vested interest in the fortunes of Android tablets, given its Tegra 2 processor is inside the majority of them – said tablet manufacturers are facing a multitude of difficulties when attempting to get their devices in the hands of consumers.

"It's a point of sales problem," he told the site.

"It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem. And it's a software richness of content problem."

Essentially, Hsang painted a picture of a sector flooded with players who haven't properly formulated their response to iPad, but have launched tablets regardless.

"The baseline configuration included 3G when it shouldn't have," he added.

"Tablets should have a wi-fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones."

On the up?

Nonetheless, while it's unlikely any Android tablets will run iPad 2 close when it comes to sales figures any time soon, Hsang believes the situation is improving.

"But those problems are all getting solved," he said.

"The rate at which these Honeycomb Tegra 2 tablets are being improved is really stunning. I think all of the manufacturers have now recognised that and readjusted their plans."

Early estimates from the launch of Motorola's Xoom – the first Honeycomb tablet to hit retail – suggested only 100,000 units had been sold in little over its first month on sale.

[source: CNET]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.