Mobile games publishers for iOS and Android will now be able to take advantage of GamesAnalytics' cross-platform analytics solutions by tracking data events occurring in their titles.
GamesAnalyitics is adding iOS and Android to its Predict and Engage analytics platforms, boosting its existing roster of Facebook, PC download and browser-based coverage.
Collect, measure, predict, engage
"Our proprietary predictive analytics technology gives mobile games companies the ability to understand complex player data and automatically deliver highly effective, specific in-game marketing messages tailored to individual players," said Chris Wright, GamesAnalytics CEO.
"This gives our clients a competitive advantage and allows them to optimise revenue and retention in their mobile games."
Publishers will be able to track and manage millions of data events covering aspects such as virality, retention and average revenue per user, via GA's Collect technology and Measure dashboards.
Using GamesAnalytics Predict will enable users to do just that - predict player behaviour and segment users into groups displaying similar patterns. While its Engage technology will allow publishers to directly contact groups of identified players with similar characteristics via in-game messages.
GamesAnalytics recently added Capital Games and Channel 4 to its publisher roster.
[source: GamesAnalytics (PDF)]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Events
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |