When it comes to both games promotion and distribution as well as, more recently, the release of the games themselves there aren't many pies 24MAS doesn't have a finger in.
The Swedish-based firm's latest deal Vodafone will see the two parties launch a games store on the carrier's handsets in the Czech Republic.
It comes after a multitude of agreements with other firms throughout the course of 2011, including a deal with Nokia Siemens Networks to co-market mobile advertising and app store solutions and the acquisition of Irish service provider Selatra back in May.
24MASterstroke
Indeed, it's 24MAS's experience in all such fields that attracted Vodafone to the deal in the firm place.
"We chose to work with 24MAS due to their very good professional background and app store merchandising experience," Vodafone Czech Republic said in a statement.
"With their previous experience from building games stores for operators and brands around the world, we were able to create an unique platform together fitting our customers' needs and demands."
Details on the store, dubbed Vodafone Gallery, are sketchy, but 24MAS has confirmed it will replace the existing Vodafone live! set up and sport tab functionality for ease of navigation and a loyalty system to reward regular customers.
"Together with Vodafone Czech Republic we've developed a new games storefront experience where customers' loyalty is honored by premium content," added 24MAS CEO Tero Turunen.
"We are excited about expanding our offering in the European market."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
Feature
May 20th, 2024
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Interview
May 15th, 2024