Demonstrating that whatever Amazon is saying, it can echo, book retailer Barnes & Noble is now talking up its own holiday performance.
Compared to 2010, it's sold 70 percent more of its Nook e-readers and tablet family, including Nook Color and the new $249 Nook Tablet.
Interestingly, the company is also happy to point out that sales of the black and white Nook Simple Touch weren't as good as expected, "indicating a stronger customer preference for colour devices," it points out.
Separate for growth
Indeed, the Nook division is performing so well - with $1.5 billion in total sales predicted for FY12 - that Barnes & Noble is considering strategic options, including spinning it off as a separate company.
"We see substantial value in what we've built with our Nook business in only two years, and we believe it's the right time to investigate our options to unlock that value," said William Lynch, Barnes & Noble's CEO.
As part of this drive, Barnes & Noble says it's talking to its partners, including publishers, retailers, and technology companies, particularly those who will enable it to launch the Nook business globally. At present, the devices and service are only available in the US.
No more comment
It's certainly not a done deal however,
"There can be no assurance that the review of a potential separation of the Nook digital business will result in a separation," the company notes.
"There is no timetable for the review, and the company does not intend to comment further regarding the review, unless and until a decision is made."
[source: Barnes & Noble]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |