Ironically, the more downloads Angry Birdsamasses, the higher the company's perceived value rises, and the fewer potential suitors have the means to buy it.
That's the reality of Rovio's business in 2012 according to CEO Mikael Hed.
Little over two years since Angry Birds made its now fateful debut on the App Store, there's little sign the franchise is losing any momentum the unveiling of Angry Birds Space just the latest chapter in the series' short history.
Hed claims there's also a completely new Rovio IP set to launch in a couple of months.
But that doesn't mean those at the top of the company aren't looking for a route out.
A matter of time
Speaking with All Things Digital, Hed said Rovio is constantly dealing with acquisition enquiries and, though it's yet to submit, it's open to the prospect of eventually selling the business.
"It is very regular to get contacted by somebody who wants to know if we are interested," Hed said, claiming that there is always a point at which it makes sense to sell.
That point, Hed claimed, has not yet been reached.
"It's clear that at one point or another we talk to everybody. We feel good about our future - we are not in a rush to sell," added Hed, noting Zynga reportedly previously interested in the studio is one of the firms that are "very active in the acquisition space".
Not that Rovio isn't itself interested in making further acquisitions.
So far, the developer's moves have been focused on building the Angry Birds brand, with an animated film on the agenda following the purchase of Kombo in June. More could follow.
"That's another one of the areas we are starting to be ready for - acquisitions," concluded Hed.
"It would be very easy for us to just go shopping. To get lasting benefit is the hard part."
A lack of funds isn't likely to be an issue. Rovio's revenues topped $100 million in 2011, up from $10 milion in the previous year, while Finnish website Arvopaper - however spuriously - recently valued the studio at anywhere between $6-9 billion.
Further details will come to light if and when the company files for its IPO, expected in 2013.
[source: All Things Digital]