Independent mobile advertising outfit TapIt! has launched a new self-serve platform that allows companies to custom design their own targeted ad campaigns.

The claim is the platform combines ease-of-use and affordability with comprehensive targeting and reporting, “cutting out the middle man” by enabling companies to launch a CPC or CPM campaign with a "couple of clicks."

Tapping to the top

TapIt! claims those using the self-serve platform will be able to top up their accounts via PayPal, with detailed reporting and targeting parameters - which include location, carrier, and time of day - allowing advertisers to optimise their campaign and improve their ROI.

"Our intuitive, self-serve mobile ad platform gives advertisers full control over how much they want to spend and where they want to spend their ad dollars," explained TapIt! CEO Giancarlo Maniaci.

"Furthermore, companies now do not have to rely on a third party to create an effective and targeted mobile ad campaign. We provide them with all the tools to setup, run and monitor a campaign on their own."

Other platform features include the ability to make banner ads, call to action capabillities and a bevy of macros to help advertisers pass third party data, amongst others.

[source: TapIt!]