With incentivised videos one of the fastest growing elements in mobile advertising, AdColony is also expanding quickly.

Indeed, the US provider says it's experiencing massive growth.

In absolute terms, its best three months to-date have been October-December 2011 - the peak holiday season - with sales up 10-fold year-on-year.

But that growth has continued into 2012 with Q1 sales up 13-fold year-on-year.

AdColony says it's now working with most of the top 10 media agencies, as well as with major brands ranging from Scion to 20th Century Fox.

It's also formed a strategic partnership with media agency Horizon Media.

C-level additions

To further build on its success, the company is staffing up, poaching Mike Owen from Apple's iAd business as chief revenue officer.

And it's hired two founding partner roles from game developer Plasmawork; Ty Heath becoming chief technology officer, and Abe Pralle vice president, technology.

Other changes have seen AdColony relocate its headquarters to Los Angeles, also adding a San Francisco regional office with a New York office to follow.

"We are thrilled that the pace of our growth and expansion is tracking ahead of industry forecasts for our segment. It validates our brand-centric strategy to provide advertisers with mobile video solutions that are 100 percent focused on enabling the highest quality consumer experience," said AdColony CEO Will Kassoy.

"It also provides us with the capital and credibility we need to expand geographically, establish more strategic relationships with the publishers, brands and agencies we serve, and attract talent from blue-chip brands."

[source: Marketwire]