Such is the demand for user acquisition in mobile games that PapayaMobile has now come into the market.
However, unlike other providers, the Android-focused social network is taking what it calls a cleaner approach to the problem.
It's come up with AppFlood, something it describes as the first premium cross promotion network exclusively for Android developers.
Free to play
Completely separate from Papaya's Social SDK, any developer can sign up to use the network for free.
Everyone who joins now gets a 1,000 installs to use, with further installs earned as the ad banners and/or interstitials in your game encourage gamers to download other companies' games within the network.
Of course, developers and publishers can also purchase installs if they want to, although Papaya doesn't take any cut of such campaigns, with the cash going directly to the developers who provide the installs.
Equally, in terms of the user, there's no incentives - such as virtual currency - to encourage them to download games. Hopefully, this will ensure the games which are installed are actually played, rather then being downloaded for mercantile reasons.
Up and running
In this way, Papaya's approach is similar to Finnish outfit Applifier's network, which was successful on Facebook but has yet to gain traction on mobile.
But backed by companies such as Frenzoo, Bulkypix, Tatem, dreamfab and Pocket Gems during its private beta, Papaya reckons its network already has critical mass.
"Developers share with us their anxiety over the ever-increasing cost of user acquisition, so we decided to create a solution that compliments any mobile strategy," said PapayaMobile CEO Si Shen.
"We made AppFlood completely free so developers can get their games in the hands of users in a way that's simple, flexible, and fair."
You can find out more from the AppFlood website.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024