Mobile ad network InMobi has appointed Shrikant Latkar as its new VP of global marketing.

Latkar boasts more than 18 years of experience in the technology industry, and joins the company from Arcient Group, a global innovations and technology company where he held the same title.

At InMobi, Latkar's will lead all of the company's marketing efforts, as well as aligning the firm's marketing strategy to embrace what InMobi describes as a "new hyper-growth phase" in the mobile ad industry.

Mobile marketer

"InMobi has enjoyed rapid growth and has helped to shape the success of the mobile advertising industry as it stands today," explained Latkar.

"Its ability to offer enormous global reach, combined with a unique rich media platform – Sprout, for building and delivering HTML5 rich media ads to mobile devices gives it a significant advantage over the competition.

"I look forward to leading InMobi's marketing during such an exciting time in the industry."

Words from the top

"Shrikant joins InMobi as we continue to expand globally and offer the latest innovation to customers," explained InMobi founder and CEO Naveen Tewari.

"We are very focused on creating global synergies across our products and solutions, and Shrikant's appointment is central in helping us to achieve this.

"With his vast experience in successfully bringing products to market and effectively communicating them, Shrikant is the ideal person to help us achieve our goals," Tewari concluded.