Nintendo opens entente cordiale with YouTubers through advertising share program

New beta program live

Nintendo opens entente cordiale with YouTubers through advertising share program

Today marks the cloak-pull of Nintendo's brand new Creators Program, a beta service that means it will now give YouTubers a part of the advertising proceeds from their Nintendo-related videos

It's the latest move in a saga that has its roots in 2013, when the Japanese company took umbrage at Let's Play videos featuring content from its games. 

Back then, Nintendo thought the solution was flexing its copyright muscles and demanding either the insertion of adverts before viewing, or the removal of the video altogether. 

Now, however, the Creators Program forms an entente cordiale. 

YouTubers who wish to get paid for the videos they create with Nintendo content will have to register for the program, which is currently in beta.

Ninten-don't rip off content

Once that initial step is completed, users who constantly create videos with Nintendo content must register their entire channel on top. 

Others who upload the occassional Nintendo video can register each one on a case-by-case basis.

It will then take Nintendo up to three days to decide whether to approve the claim or not, but if it does the YouTubers can start raking in the cash once more.

Nintendo will share 70 percent of advertising revenue for those that register entire channels, or 60 percent for individual videos.

The payment system itself is lengthy, taking place two months after YouTube has tallied a video's view counts and being dispensed by Nintendo via PayPal. 

All videos that are part of the program must also include the following disclosure, either verbally or as an on-screen caption: “I have a license to use Nintendo’s content in this video through the Nintendo Creators Program. This video is not sponsored or endorsed by Nintendo, but any advertising revenue from this video will be shared with Nintendo. “

Those interested in participating can register a Nintendo Creators Program account via the website.

News Editor