Q4 2014 was an important one for leading mobile ad platform InMobi, as it was the quarter in which the firm met a major milestone - over one billion unique devices on its network.
It's a figure - it claims - that's never been reached by a mobile-first advertising platform before, and it obviously means that inMobi can offer brands, advertisers, and app developers access to users on a much larger scale.
Machine Zone, for instance, the developer behind the phenomenally successful Game of War - Fire Age, provides a high-profile endorsement for the service provided by InMobi:
“Working with InMobi team has been an absolute pleasure. InMobi has helped us acquire quality users at scale for Game of War - Fire Age, in all our key markets," said the firm's Chief Revenue Officer Deepak Gupta.
Supporting the ecosystem
Indeed, the InMobi network comprises a number of regions, with North America and Western Europe accounting for only 43 percent of the unique mobile devices within the network.
38 percent are based in Asia Pacific, while Latin America accounts for another 10 percent.
“Our commitment to creating a rich and unique mobile ecosystem is what sets us apart and has helped us reach this milestone,” said InMobi founder and CEO Naveen Tewari.
“We are reimagining advertising at its core, and now, with over one billion devices on our network, we are well-positioned to deliver on that promise.”