Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically.
Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action.
"We are living in a mobile-first world, and media consumption in it continues to evolve rapidly," said InMobi GM of publisher platforms and exchange Kunal Nagpal.
"In-game advertising is one of these new frontiers that allow advertisers to interact with their consumers in a highly intuitive way.
"InMobi's technology and unmatched mobile in-app expertise along with Anzu's advanced in-game advertising platform will allow them to access the highly engaged and diverse mobile gaming audience in a medium that is becoming increasingly relevant."
As part of the new partnership, brand advertisers will be able to reach a broad mobile games audience with specially targeted ads.
Moreover, the ads are non-intrusive, meaning that the player experience will not be hindered.
"The importance of mobile to the gaming industry cannot be overstated," said Anzu CEO and co-founder Itamar Benedy.
"It is leading the way for industry growth, accounting for over 50% of the market, which is why it's an important part of Anzu's strategy. Anzu's partnership with InMobi will greatly enhance the value of in-game advertising inventory.
"We are excited to provide InMobi's global brand advertisers with the opportunity to embrace the up-and-coming in-game advertising media channel to reach premium mobile gaming audiences across the world."
InMobi has become the latest in a line of partnerships to be formed by Anzu. Earlier this year, the in-game ads specialist teamed up with addressable media firm aMVG.