Unity's community team on the thirds rule about how to grow and maintain a community

Get a thick skin and watch out for the "ugly bitch" comments

Unity's community team on the thirds rule about how to grow and maintain a community

As part of Unite Europe 2016, a number of Unity's community team gave a talk on how to effectively grow a community and look after it.

Giving the talk were:

If you build it...

First, Paskova advised that you have a plan for what kind of community you want to grow, taking into consideration what kind of people you want to involve, the goals of your company, and what kind of content you're going to post.

On the latter, she advised a "1/3 rule", where you spend a third of your time sharing community content, a third talking with the community, and a third promoting your own content within the community.

"If your marketing budget is zero, ask for help", she advised, suggesting you ask friends and family who have experience or at least the time to offer, allowing you to carry on making the game.

And in terms of analytics, it is important to actually keep an eye on your own data, and "don't listen to the experts", because social media is constantly changing, and what works one day may not the next.

Keeping in touch

Once you have a community, Viitanen advised getting a community manager with "personality" and "a tough skin" to deal with the occasional "evil messages" while still being pleasant.

She also recommending deciding early whether to stay behind a nickname and avatar or be completely open with who you are.

The latter option makes the community feel closer to you, and recognise the human element, although they did warn that "you'll still get the 'ugly bitch' comments".

It was also suggested to "make use of the big name fans", and use their fame to excite the community, but not go so far as to look like you're playing favourites and ignoring the rest of the community.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.