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Nintendo’s Reggie Fils-Aime reinforces his commitment to storefront curation for Switch

Nintendo’s Reggie Fils-Aime reinforces his commitment to storefront curation for Switch

Nintendo of America president Reggie Fils-Aime is committed to improving content curation on the Switch storefront.

Speaking to Waypoint, Fils-Aime addressed discoverability concerns on the Nintendo store, reassuring developers that the company was working hard on creating an optimal environment.

Many indie developers have been vocally supportive of the platform, but that fans were discovering their games through external sources and not the storefront itself.

"We have a significant global focus on driving our digital business [and] independent games are a critical part of that," said Fils-Aime.

"Everything we could do to help consumers find all of that stellar content is a huge part of this. And we're attacking it from a number of different fronts."

But what's the strategy?

He offered very little concrete strategy on how Nintendo plans to fix these issues however, besides the recent creation of best-seller sorting.

“We've added two new ‘shelves,’ essentially two new categories for you to use to find the content you want,” said Fils-Aime.

“One is an overall best selling category. The other one is a digital only best seller, because from a Nintendo perspective we make our products available dual distribution and an independent developer might not.”

The president evaded a question on theoretically categorising by genre, saying “I'm not going to get into hypotheticals”.

“What I will tell you is that we have a significant global focus on driving our digital business,” he said.

“Independent games are a critical part of that, and everything we could do to help consumers find all of that stellar content is a huge part of this.”


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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