News

Microsoft: Google has technology and community, but Stadia needs content to succeed

Xbox marketing boss Nichols is first Big M exec to weigh in on the platform

Microsoft: Google has technology and community, but Stadia needs content to succeed

The marketing boss of Microsoft's Xbox division Mike Nichols isn't convinced about Google's newly-announced Stadia streaming service.

Speaking to The Telegraph, the exec says that while firms like Google have a lot to offer, there's a lot they need to sort to be able to compete.

“Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they don’t have the content,” he said.

Nichols' comments are actually quite in line with PCGamesInsider.biz's own thoughts on the Google Stadia platform - that the firm has announced some very cool tech, but some incredibly basic questions remain about the initiative as a whole.

PCGamesInsider.biz has the full story.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies