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Microsoft: Google has technology and community, but Stadia needs content to succeed

Microsoft: Google has technology and community, but Stadia needs content to succeed

The marketing boss of Microsoft's Xbox division Mike Nichols isn't convinced about Google's newly-announced Stadia streaming service.

Speaking to The Telegraph, the exec says that while firms like Google have a lot to offer, there's a lot they need to sort to be able to compete.

“Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they don’t have the content,” he said.

Nichols' comments are actually quite in line with PCGamesInsider.biz's own thoughts on the Google Stadia platform - that the firm has announced some very cool tech, but some incredibly basic questions remain about the initiative as a whole.

PCGamesInsider.biz has the full story.


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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