EA is leading the line, dropping a total of 23 prices from April 21 in the UK, France and Germany.
The apps involved include both iPhone and iPad releases, with key franchises such as Dead Space, FIFA and Need for Speed part of the price cull.
Big and small
Indeed, the line-up is remarkably similar to the US only 'I love 99c' sale back in February, although this time appears to be specifically aimed at the European market.
Sega's promotion is somewhat smaller consisting of just four releases but likewise includes some of the firm's biggest iOS releases.
Available on both sides of the Atlantic, Super Monkey Ball, Super Monkey Ball 2 and Altered Beast have seen their prices drop from $2.99/£1.79 to 99c/59p, while Chu Chu Rocket HD now comes in at $2.99/£1.79, having previously sold for $4.99/£2.99.
Sega claims its sale will run until April 25, while EA has said its line-up of low prices will be on offer for a 'limited time only'.
EA's full roster includes:
iPhone
Monopoly - 59p/99c
Max and the Magic Marker - 59p/99c
FIFA 11 - 59p/99c
The Game of Life - 59p/99c
Scrabble - 59p/99c
Need For Speed: Shift - 59p/99c
The Sims 3: Ambitions - 59p/99c
Battlefield: Bad Company 2 - 59p/99c
Need For Speed: Hot Pursuit - £1.19/$1.99
NBA Jam - £1.19/$1.99
Fight Night Champion - £1.19/$1.99
Dead Space - £1.79/$2.99
The Sims 3 - £1.79/$2.99
Tiger Woods PGA Tour 12 - £2.99/$4.99
iPad
Pictureka! - 59p/99c
Reckless Racing HD - 59p/99c
Command and Conquer: Red Alert - 59p/99c
Max and the Magic Marker - £1.19/$1.99
Risk: The Official Game - £1.79/$2.99
Scrabble - £2.99/$4.99
Rock Band Reloaded - £2.99/$4.99
Dead Space - £3.99/$6.99
FIFA 11 - £3.99/$6.99
