Little over a month after Apple reportedly contacted developers advising them to step up the depreciation of UDIDs, the firm has started outright rejecting any new titles that utilise the ID standard.
That's according to a story on TechCrunch, which claims several Playhaven clients had seen their apps rejected by Apple, with their use of UDIDs the only common denominator.
To ID or not to UDID
UDIDs are used by analytics firms and ad networks to track user activity from one app to the next, providing insightful data for developers so they can tweak their titles to encourage user retention.
Some have claimed the technique represents a security risk, however, and under what's believed to be increasing scrutiny from US Congress regarding user privacy, it's suggested Apple has picked up the pace of its UDID phase out.
TechCrunch claims two of Apple's 10 review teams started blanket rejections of apps that access UDIDs this week.
Next week, two more teams will start rejecting apps in the same way, until all 10 teams are on board within a further three weeks.
The race is now on, therefore, for third parties to devise an alternative that doesn't raise the same privacy concerns at Apple, with W3i have previously proposed the now discounted option of using the MAC address of the iOS device's Wi-Fi network interface as a replacement.
[source: TechCrunch]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024