It's unlikely that the majority of MyTown, Foursquare, or Gowalla users have ever heard of Localeze, yet the business listings directory could be about to sign a deal with Facebook that pushes the social network firmly into the location-based arena.
Chatter suggests the social network has been making moves towards offering a location-based set-up dubbed 'Places' for some months, although the fallacy of such a drive was a lack of any kind of location data to back up the service.
In light of this, TechCrunch reports Facebook has approached Localeze which aided Twitter in its recent location roll-out to serve up such data, with the firm having generated a 14 million business strong database since it was formed nine years ago.
The check-in question
Speculation suggests the software could initially be implemented to generate fan pages for businesses and commercial ventures, with actual check-ins which would move Facebook firmly into location-based service territory having been delayed due to the privacy concerns the network has had to deal with of late.
Nonetheless, it's no great stretch to imagine such a setup being implemented on Facebook's various mobile offerings web and app based in the near future.
Such a move would automatically supersede the current market leaders by some distance, with MyTown's 2.5 million strong userbase overshadowed somewhat by Facebook's 400 million plus user accounts.
The venture wouldn't be a departure for Localeze, either, with the firm having also signed agreements with the likes of Apple, Yahoo! and Bing in the past.
TechCrunch
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 23rd, 2024