PapayaMobile's strength on Android - 19 million users and counting - makes a move to take advantage of the platform's growing base in China a logical one.
After all, according to PapayaMobile's figures, Google's OS accounts for half of smartphones in the country.
The firm's new Gateway to China program, therefore, promises to give developers a turnkey solution to launch their titles in the Chinese market via PapayaMobile's network.
All-in-one solution
In this context, Android Market's lack of presence in China represents a big opportunity for PapayaMobile.
The firm will also provide free localisation services, access to other marketing channels, the opportunity of pre-installs with Chinese OEMs and access to billing solutions through the Papaya Social SDK.
"With three years of experience working in China, PapayaMobile has established relationships with key handset manufacturers, app stores, wireless operators and press, making Papaya the most widely distributed mobile social networking service in this territory," said CEO Si Shen.
"Our goal is to share these relationships with our developers so that they too can monetise off of the largest mobile market in the world."
Already on board are BulkyPix, Kiloo, Connect2Media, Mindstorm Studios and Digital Prunes.
Developers looking to get involved should visit the firm's website.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
News
May 10th, 2024
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
Feature
May 14th, 2024