With the input of eight investors, mobile ad network JumpTap has closed its latest funding round of $20 million.
The firm, which claims to have a penetration of around 63 million unique visits per month in the US, says the investment was made from a $27.87 million equity offering.
Ad backing
The round included investment from both current CFO Lacey Brandt and director Ulf Johansson.
The firm also called on funding from Redpoint Ventures, General Catalyst Parters, Summerhill Venture Partners, Dedalus Enterprises and Efficient Frontier.
In total, TechCrunch claims funding for JumpTap has now surpassed $90 million, with the company acting as one of the largest remaining independent ad networks on mobile.
Most recently, JumpTap unveiled its Passport to Freedom program for new customers, which used a warchest of $4 million as an incentive for developers to integrate its SDK for iOS, Android and BlackBerry.
[source: CityBizList]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
Feature
Apr 25th, 2024
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024