Tapjoy's support for incentivised adverts is anything but surprising, but according to a report published by the firm, mobile consumers are now on board too.
Said study, dubbed the 'Tapjoy Consumer APPitude Report' suggests that, not only are consumers now comfortable with in-app ads 45 percent of those who have seen ads claiming to have clicked on them they're also "embracing" those that come with incentives.
Interact or die
In all, the paper claims adults between 25 and 34 are more likely to value the influence of adverts, both recalling more ads than users in other age groups and standing as the group most likely to click on them half of those questioned admitting to doing so.
Additionally, 28 percent of people aged between 25 and 34 claim to have followed an ad to download another app, with 29 percent of adults aged between 18-24 admitting to having done the same thing.
Interestingly, Tapjoy also makes judgements about the kind of rewards users like to receive when they interact with ads, claiming many respondents also reported they would be "even more willing to click on ads if they were able to choose which ad they could view."
Positive play
The firm also reports many users prefer receiving premium game content, credit or new apps as a reward than cash or gift cards.
In all, 68 percent of those asked were "positively interested" in picking up virtual currency through clicking ads in game.
Furthermore, 32 percent would opt for virtual currency over real money if given the choice.
The full report can be downloaded from Tapjoy's website.
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
36 minutes ago
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Feature
May 6th, 2024
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
Events
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |