Data & Research

Flexion's wrapper platform sees Q2 customer growth up 223% to lifetime total of 160 million

Generated $5.6 million from 10.2% conversion rate

Flexion's wrapper platform sees Q2 customer growth up 223% to lifetime total of 160 million
In keeping with many other analytics and monetisation mobile platforms, app and game distribution outfit Flexion has committed to regularly release some of its market figures.

It's now covering the Q2 2012 report in its Apps Market Report.

Cash in

This reveals that in the three months ending June 2012, €4.54 million (around $5.6 million) was spent on mobile apps via its Android and Java wrapper Flexion platform.

This compares to €4.45 million spent in Q1 2012.

Europe was Flexion's largest single region, with sales of €3 million (around $3.7 million). But the biggest growth region was Latin America, and the fastest growing countries were Vietnam, South Africa, Brazil and Indonesia.

Brazil was also the best-performing country by consumer spend.

Big players

In terms of session volume, Flexion hosted 27.3 million free trials - up 6 percent quarter-on-quarter - across 942 live titles

These converted to 2.8 million premium transactions - up 8 percent quarter-on-quarter - at a conversion rate of 10.2 percent.

The average consumer spend per transaction was €1.62 ($1.99).

The most popular game during the period was Doodle Jump Deluxe, which is published by Realnetwork's division GameHouse.

Other customers for the platform include EA, Sony Mobile, Digital Chocolate, Connect2Media and Orange

During Q2, Flexion accumulated 37 million new customers, up 223 percent year-on-year, bringing its cumulative total to 160 million.

You can find more details here (PDF) and find out more about Flexion's business via its website.
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.


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