While some parts of the mobile ecosystem are exploding, the US market is becoming surprisingly mature.
That's the conclusion from monetisation and data outfit Fiksu.
Providing figures for December 2012, it found that the average aggregate volume of the daily downloads of the top 200 US free iPhone apps - its App Store Competitive Index - rose to 5.32 million.
As expected, this was up 16 percent compared to November as millions of iPhone presents were activated, but the number was down compared to October 2012 when the iPhone 5's launch generated a year-high peak.
Costs down
Fiksu also looks at the cost of 'buying' a user who will open your app at least three time: something it calls its 'Cost per Loyal User Index'.
This was up 29c from November's total to $1.67.
Driven by high-scale marketing campaigns, this was a year high, but as Fiksu CEO Micah Adler noted, it was down from the $1.81 level of December 2011.
"Mobile app marketers are a year older and wiser, and we saw this reflected in the December Fiksu Indexes," he commented.
"Unlike the spending frenzy we saw in 2011, many opted for a value-versus-volume approach in 2012, collectively applying a more conservative, sophisticated strategy to their Q4 campaigns and largely avoiding big gambles on a long App Store freeze."
Data & Research
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Feb 28th, 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Top Stories
Feature
8 hours, 6 minutes ago
Speaker Spotlight: Dubai NEXT's Aisha Alazab on transforming ideas into successful campaigns and funding
Feature
Apr 25th, 2024
Speaker Spotlight: Applovin's Pankaj Choudhary talks 360 strategies for successful app marketing
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024