Data & Research

Average paying gamer spends $9.39 a month on IAP

Average paying gamer spends $9.39 a month on IAP

Mobile attribution analytics firm AppsFlyer has a released its "State of In-App Spending 2016" report.

It studies nearly 30 million in-app purchases worth $300 million made across over 1,000 games between April and May 2016.

It shows that while only 3.5% of players make use of IAPs, the average paying player spends $9.39 a month on the game.

Big spenders

The report also finds that players on iOS spend on average 2.6x more than Android players, and that 20% more iOS gamers spend on IAPs than Android gamers.

Looking at different markets, the report finds that while globally all players spend an average of $0.50 a month on a game, players in Asia spend an average of $0.70 a month.

You can read the full report over on the AppsFlyer website.

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Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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Sergeant Jack Game Journalist at Flower Corp
Truth be told, competitive mobile game can be viral as it can get in the Asian region. Most of the Asian gamers ranging from Amateurs to Professionals would spend more on the game than their personal necessities for various of reasons despite that most, if not all, are only gets a minimum wage.