Data & Research

Average paying gamer spends $9.39 a month on IAP

So says AppsFlyer

Average paying gamer spends $9.39 a month on IAP

Mobile attribution analytics firm AppsFlyer has a released its "State of In-App Spending 2016" report.

It studies nearly 30 million in-app purchases worth $300 million made across over 1,000 games between April and May 2016.

It shows that while only 3.5% of players make use of IAPs, the average paying player spends $9.39 a month on the game.

Big spenders

The report also finds that players on iOS spend on average 2.6x more than Android players, and that 20% more iOS gamers spend on IAPs than Android gamers.

Looking at different markets, the report finds that while globally all players spend an average of $0.50 a month on a game, players in Asia spend an average of $0.70 a month.

You can read the full report over on the AppsFlyer website.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.