This week, we’re considering what’s going on in the largest mobile game market in the west, the US.
As we’ve seen over previous weeks, Activision (and Tencent’s) Call of Duty: Mobile remains nailed to the top of most downloaded game chart.
Nintendo’s Mario Kart Tour is in the top 10 too, but the rest of the chart is completed by various hypercasual titles.
Most active users
When we look at the weekly engagement charts, the picture is very different; all of the games are very well known.
Over three years on from its launch, Niantic’s Pokemon Go remains incredibly successful; it’s still the most played game in the US, even more so than King’s Candy Crush Saga.
It’s also interesting to see the continuing power of what we could call classic casual games reflected in the chart. PeopleFun’s Wordscapes and Zynga’s Words With Friends are in the top 5 with MobilityWare’s Solitaire at #10. All of these games are particular favourites in the US market.
This isn’t to say that new games can’t break into this chart though. Call of Duty: Mobile is at #4 and Mario Kart Tour is a #6.
Hey, big spenders
What’s more significant, however, is how few of the games that feature on the download and engagement charts find their way onto the top grossing chart.
Call of Duty: Mobile and Mario Kart Tour are nowhere to be seen for example.
Instead, we get a good idea of the products that can monetise their users at a high level. For example Candy Crush Saga is #1 while Pokemon Go - despite having higher engagement - is at #6.
Indeed, there are four match-3 games in the top 10, including Homescapes and Gardenscapes from Playrix, which is the only company with two games on the US grossing chart.
It’s interesting to see there are two cross-platform games - Fortnite and Roblox - on the chart, demonstrating the power of games with large audiences that work across different hardware.
Finally, there are two games - Coin Master and Slotomania - from the social casino space.
It’s also worth pointing out that of these top grossing games in the US, only Candy Crush Saga, Pokemon Go and Homescapes feature on the global top grossing chart. That’s dominated by Asian RPGs and action games.
App Annie is the industry's most trusted mobile data and analytics platform.
App Annie's mission to help customers create winning mobile experiences and achieve excellence. The company created the mobile app data market and is committed to delivering the industry’s most complete mobile performance offering.
More than 1,100 enterprise clients and 1 million registered users across the globe and spanning all industries rely on App Annie as the standard to revolutionize their mobile business.
Find out more at AppAnnie.com