US mobile advertising and analytics outfit Apsalar has closed its Series B funding round.
It raised $9 million from DCM, with participation from Correlation Ventures and existing investors including Thomvest Ventures and DN Capital.
It previously raised $5 million in September 2011.
DCM has more than $2 billion under management and has previously invested in social messaging outfit Kakao, Chinese mobile developer Happy Elements, and MMOG developer Trion Worlds.
Apsalar will use the money to increase its head count across all departments, further develop its technology and aggressively expand its marketing and sales.
Sitting in the sweetspot
Apsalar combines its expertise in analytics and behavioural targeting - fuelled by data gathered from 800 million app users - with its centralised mobile demand-side advertising platform.
This combines over 70 ad networks and real-time bidding exchanges.
"There is a tangible need in the market right now for high-ROI mobile user acquisition, and we are excited to be able to fill that need," said Michael Oiknine, Apsalar's CEO and co-founder.
"Apsalar is unique in its ability to identify high value and highly engaged mobile users, and is the only company that combines real time mobile analytics with attribution and a mobile DSP with first party data," commented DCM partner Osuke Honda.
Deal
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
7 hours, 53 minutes ago
Mobile legend Stumble Guys is now on PlayStation 4 and 5 with cross-progression
Feature
12 hours, 44 minutes ago
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Popular Stories
News
May 9th, 2024
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
Feature
May 7th, 2024