Hot Five

NBCUniversal's games strategy, Apple's offerwall crackdown, and why Clash of Clans' Season Challenges have proven so lucrative

The hottest stories from the mobile games industry over the last week

NBCUniversal's games strategy, Apple's offerwall crackdown, and why Clash of Clans' Season Challenges have proven so lucrative

To help you keep on top of a busy news cycle and the latest hot topics in mobile gaming, each week we round up the five most-read stories on PocketGamer.biz.

Want to take a look at the rest of the industry? Check out our games industry roundup here with articles on blockchain, PC and the world of influencers.

Want to get the lowdown on news coming out of Eastern markets? Look no further than our East Meets West roundup.

Why Supercell ignored monetisation but Season Challenges made Clash of Clans the top grossing game anyway

Contributing editor Jon Jordan explains why Clash of Clans' new Season Challenges and Gold Pass are much more than a simple direction monetisation option.

Devs lose out on thousands of dollars as Apple cracks down on offerwall ads

Apple's rules have technically always stated it is against certain incentivised offers for app installs, but it never took action against offerwalls. We spoke with ad companies, developers and publishers to find out exactly what's going on and how the situation has affected them.

NBCUniversal's Chris Heatherly: "We don’t want to be a movie games company, we want to be a games company"

We caught up with NBCUniversal's EVP for games and digital platforms ahead of his talk at Pocket Gamer Connects Seattle (May 13th and 14th) to discuss its strategy in the games space and how it chooses its bets.

Seriously soft-launches Best Fiends Stars on iOS and Android

Best Fiends has been a big success story for Finnish developer Seriously and now it's edging closer to a global release of the next entry in the franchise as Best Fiends Stars enters soft launch.

Voodoo outpaces hyper-casual rivals with 771 million downloads in six months

Apptopia has ranked the top 12 hyper-casual publishers around the globe. Unsurprisingly, Voodoo takes first place, though just how far ahead of its rivals it is may still surprise you.


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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.