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AdColony nabs former iAd exec to kickstart global growth

Megan Sullivan appointment follows European expansion

AdColony nabs former iAd exec to kickstart global growth

In a bid to expand its global footprint, marketing platform AdColony has hired former iAd manager Megan Sullivan to serve as VP of client relations.

Sullivan, who previously served as Apple's strategic accounts manager, will take charge of AdColony's global sales planning and account management teams, and will be based at the company's LA headquarters.

Global expansion

Sullivan is one of several recent executive hires at AdColony as the firm look to capitalise on recent growth. Back in January, AdColony reported a gross revenue run rate of $100 million - four times the firm's reported 2012 revenue - suggesting 2014 could prove to be a benchmark year for the firm.

Also joining the ranks are Sally Medina from Pandora, David Pokress, formerly at Activision, and Brian Mulcahy, who joins from Martini Media. They join as director of sales, SVP of monetisation and publisher relations, and director of brand sales respectively.

Earlier this month AdColony - which launched in 2011 - opened a new European office, picking up former Somo man Andrew French as GM EMEA to lead the firm's European expansion.

The firm already boasts offices across the US, including bases in Los Angeles, San Francisco, Seattle and New York.

[source: Adotas]


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Dane Smolinski
Is pulling talent from iAd really the best move if AdColony wants to do something groundbreaking? Airpush, Twitter and other fast growing ad networks/social networks are doing innovative things, especially in native mobile advertising, mobile RTB, etc. iAd? They're the creative laggard of the whole industry, in my opinion - even worse than Millennial Media. AdColony should be looking for talent elsewhere.