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Rovio lays off 130 staff

Finnish Facebook group offers help

Rovio lays off 130 staff

Angry Birds developer Rovio is has let go of 16 percent of its workforce - or 130 staff.

According to outgoing CEO Mikael Hed, the layoffs are a direct result of Rovio building a team based on 'assumptions of faster growth': growth that has yet to materialise.

"We work in businesses that are so fast moving that the only constant is change. At Rovio we have always been innovative and forward-looking, and to succeed we need to be the best at adapting to change," explained Hed, speaking via a company blog post.

"We are an entrepreneurial company and have been exploring multiple areas. We have been building our team on assumptions of faster growth than have materialised."

Angry staff

Hed justified the move by explaining that it's better to let staff members go now rather than give them false hope.

Indeed, with the firm now looking to focus on three key business areas, Hed believes that the decision, while regrettable, was, in fact, inevitable.

"We announced today that we plan to simplify our organisation around our three key businesses with the highest growth potential: games, media, and consumer products."

Rovio has failed to match internal growth targets

"Unfortunately, we also need to consider possible employee reductions of a maximum of 130 people in Finland - approximately 16% of our workforce.

"It is never easy to consider changes like this, but it is better to do them sooner rather than later, when we are in a good place to reignite growth."

Helping hand

Every cloud has a silver lining, however, and in this case that ray of hope is a Facebook group named Play Finland.

Play Finland, which is dedicated to 'everything and anything related to the Finnish game industry', has rallied around Rovio's castaways, with many of the group's 2,861 members posting a huge number of job openings.

If you happen to know anyone affected by the lay offs, you can point them in the direction of Play Finland by following this link.

What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.


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Ville Ik
"Unfortunately, we also need to consider possible employee reductions of a maximum of 130 people in Finland - approximately 16% of our workforce." 1) There is no "Finnish maximum" and 2) even if there was, to me that reads "up to 130 ppl (in Finland)" rather than "we can't fire any more because it's the law". I would suggest mr. Kerr to research his facts and read press releases twice before resorting to click-bait headlines such as these.
jon jordan
Thanks for the clarification, Ville. I have to admit as the person who wrote the title that the official statement wasn't very clear in that regard.

I've tweaked our headline
nadav bar kama project manager at NAFNA CREATIVIDAD TECNOLOGICA SL
what a shame. i really look up to Rovio, every app they publish has this certain top quality polish, a special sense of humor, and they almost all fall within the same sweet look&feel
The first Angry Bird was surprising, so was Bad Piggies, they bought Amazing Alex from a small unknown developer and gave it a chance, had a brilliant mix up with NASA - the Rovio Stars project looked promising with Tiny Thief and than 3 things happened:
1. this great company started to loose shine, passion and flair.
2. this grand casual premium game maker dived into F2P.
3. asked for more than they can handle - the theme parks, the soft drinks, the mediocre animated series, all the merch, the factory production line of the Angry Birds game and yes, the Botox mentality lift from game developer to entertainment firm

Rovio has became the EA of casual gaming! yes, they will still make loads of money, and be a huge actor in the casual industry and stuff like that, but the taste just isn't the same - they lost the Rovio essence some where on the way up

i wish them the best, and trust they can turn the tables, but more than that i wish myself to feel thrilled and excited to download a Rovio game again.