As an indie developer looking to market your game, you may be thinking, where do I start?
To help you decide which avenues could prove best to giving your game a marketing and PR boost, we’ve listed a bunch below, with tips on how to make the most out of them.
From YouTube and Twitch to Facebook and Twitter, events and reaching out to press, there are a plethora of ways to get the word out about your game without spending big on user acquisition.
If you're looking to spend more money on getting users, it might be worth also checking out our Paid User Acquisition course.
This helpful guide on Venturebeat gives you an idea of the best ways to use social media sites like Twitter and Facebook, and how to best plan your marketing campaigns to get the most out of them. It’s from 2014, but many of the ideas here are still relevant today.
This article by Yolene Rousvoal again focuses on promoting your indie game on social networks, and looks at understanding why people share things on social media, what is shared and how you should market your game on these platforms.
Twitch’s Stuart Saw discusses how developers can take advantage of Twitch live-streaming, with tips on building a community and using the platform as part of your marketing push.
Mike Rose, now at Ripstone, discusses how TinyBuild used Twitch to market Punch Club, creating a viral campaign in the process. It's an example of how such a unique idea can work, though it may not be something that can constantly be repeated in future.
Rose has further tips for Twitch and YouTube marketing for all kinds of gaming platforms from his GDC 2015 talk, which you can also watch here.
Tilting Point's Sam Dalsimer looks at why you should consider influencers in your marketing campaign, how to start working with them and how to measure those results - something that is completely different to how you would monitor a typical user acquisition campaign.
Speaking at Pocket Gamer Connects Helsinki 2016, Marketing & Growth Strategy Consultant Pascal Clarysse analyses the power of YouTube for promoting your games.
Part of a series on how to launch an indie game, Alexis Santos goes into detail on exactly how to contact members of the press, from how to pitch your game, who to talk to and even the timing of your announcements.
An extensive PDF from PixelProspector is another article that goes in-depth on getting press coverage, letting you know how editors think, how to approach websites and other media, and how to follow-up after.
Kert Gartner breaks down how to make an engaging trailer that quickly captures the viewer's attention and offers examples of games trailers, examining why they are so effective.
Sometimes you may decide that promoting your game at one of the games industry's many conferences and exhibitions is a key part of your marketing campaign (which may also have other benefits such as business networking). To that end, Andreea Vaduva discusses whether attending these events is right for you and exactly what to do when you're there.
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